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About Us
"Nurture Your Skin's Beauty and Health with Nature's Harmony"
Where and How Does It Originate?
The project arises from the fact that there isn't much variety of cosmetic products in the market that utilize the roots, plants, fruits, or vegetables abundant in Mexico. These natural elements have been recommended by older generations over time due to their effective properties. However, the most common way to harness their benefits is through homemade preparations that need to be discarded constantly. As they begin to decompose, they can become toxic, requiring frequent re-preparation. This can discourage individuals, often leading them to discontinue or abandon their natural treatments despite positive results.Considering the above, this project was initiated in Celaya, Guanajuato in June 2016. Scientific research was conducted to demonstrate the effectiveness and safety of the recommended plant properties, the target skin types, ages, and the actions of the active substances within them. Subsequently, our products such as creams, gels, tonics, serums, soaps, micellar waters, and shampoos were formulated with gentle bases to care for the skin of our customers of all ages while adhering to current quality control standads. It's important to highlight that the selection of natural extracts for our cosmetic products has been used in appropriate concentrations and combinations. This has allowed us to remain favored by our customers, as they've achieved favorable outcomes when using our products..
MISION
Helping individuals enhance their natural beauty by providing them with the care of their skin in a healthy way, utilizing the benefits of plants in our products.
VISION
We aim for individuals using our products to enhance their skin's beauty and maintain its health by experiencing harmony with nature. Enjoy the benefits of the plants nature provides while achieving a balance that reflects in your skin's radiance. Our focus is on organic cosmetics.
What Sets Us Apart?
Our distinction lies in the wisdom of our ancestors and the testimonials from individuals who have used regionally sourced plants to enhance their skincare. We validate their effectiveness through scientific evidence, instilling confidence in people's decision to choose our products. We continually seek natural alternatives that deliver equivalent or superior results to synthetic laboratory-made products. Our direct engagement with customers, involving them in the selection of new products for market release, underscores our commitment to organic cosmetics.
What Are Our Goals?
Short-term:
In the medium term, we aim to penetrate a broader market by leveraging digital platforms to establish more effective communication with a wider audience. This allows more people the opportunity to discover our products and address their cosmetic needs.Long-term:
In the long run, our objective is to establish a firm position within the cosmetic market. We will achieve this by maintaining or enhancing the quality of our products to consistently meet the preferences of our customers. We're committed to ensuring their satisfaction and confidence in consuming our products. Our ultimate aspiration is to become a globally recognized Mexican brand known for the exceptional quality of our products. We want those who use our products to appreciate the natural richness of our country and benefit from it.Meet Our Founders
Our vision is to become people's foremost choice for cosmetics by providing a natural solution to our customers' needs. We prioritize maintaining a receptive relationship with our customers and learning from their experiences when using our products. Our aim is to consistently exceed their expectations by continually enhancing our product quality.
Meet Our Founders
Ana Laura | Fundadora
Ana Laura is the mastermind behind our products. She is responsible for designing new formulas that adhere to current quality standards. She oversees the production of cosmetics, collaborating with our team while using personal protective equipment and adhering to current health specifications.
Angélica | Co-fundadora
Angélica Cavez, lidera con maestría las áreas de finanzas, control de calidad y gestión de materia prima. Su enfoque estratégico en la gestión financiera, su vigilancia rigurosa del control de calidad y su selección meticulosa de materias primas son fundamentales para mantener los altos estándares de excelencia y autenticidad en cada producto de Alabool.
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